In Conversation with Disha Singh, Founder at Zouk
About Zouk
Zouk is a vegan and cruelty-free brand that makes a wide range of products from laptop bags, handbags, backpacks to travel pouches; for both men and women. Using fabrics such as Ikat, Jute, and Khadi, all bags are handcrafted by expert artisans.
About the speaker
“Zouk is proudly Indian and 100% vegan” – Disha Singh, Founder at Zouk
Disha Singh is the founder of Zouk. She is an IIM Ahmedabad alumni. She is a passionate explorer of culture and heritage which led to the birth of Zouk.
The Journey
It all started when I went to visit local artisans and their work near Kutch as part of a college course. Colourful and vibrant Indian handicrafts with high craftsmanship caught my eye but when it came to buying these beautiful products people stepped back due to the lack of use of these in households or otherwise. It struck to me that with such great heritage and craftsmanship we don’t make products for present India. That is when I thought – modernizing India with handicrafts is a need.
Government’s support
Initially, we started with being proudly Indian and 100% vegan. Eventually, the government has started emphasizing and supporting initiatives such as made in India and vocal for local. Government’s immense support has changed the perception towards local/Indian products and it has given a great push to our brand.
Vegan and cruelty-free products
Veganism in terms of eating habits had enough awareness, it was a way of life before. But we had to educate people about veganism in terms of products. I was sure from the very beginning about using vegan leather and vegan products. Gradually, customers, as well as we as a brand together, spread awareness about using vegan and cruelty-free products.
Did you know?
- Zouk is 100% vegan and cruelty-free
- It is PETA approved
- Vegan products are easily decomposable
Marketing & Partnerships
The main marketing strategy has been a positive word of mouth. We post tonnes of reviews from our customers on social media that inspires more people to give their honest reviews. When it comes to the partnership we picked a few of our followers and featured them for various events such as women’s day which further empowered our brand. We support the aspirations of modern age women who stand on their own feet.
A message to the Entrepreneurs
The three things which are important when it comes to business are:
- Product is the core, and everything else aligns after it.
- A brand is what differentiates you from others
- Customer-first approach- Be what your customer wants you to be.
Game of growth
The game of growth is a podcast show by Truepush, the world’s #1 free push notification platform. It focuses on the stories of entrepreneurs and business heads who built their businesses with exceptional growth strategies and hard work. They share with us their inspirational journeys and how they raised from dust to glory with just a thought and immense dedication. All the stories are now just a click away!
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