“There were a lot of ups and downs by doing odd jobs to finally find what was my calling. From being a receptionist to working in a call center, I realized the only thing that made me happy to date is looking at clothes”- Saumya Gupta, Founder, Ten on Ten
The gist of the discussion
Here’s the seventh episode of the “Game of Growth” podcast series hosted by Truepush. All ears to Saumya Gupta, founder at Ten on Ten, as she reveals what it takes to build a successful D2C brand. She is one of the top 100 most talented Retail professionals in India and a mentor at the Cherie Blair Foundation.
She was “The Entrepreneur of the Year 2015” and shared her journey of growth. From a pilot to being an entrepreneur of a successful retail brand, Ten on Ten, Saumya faced many challenges. When she returned to India, after completing her Pilot degree in 2008, the recession period offered no good opportunities. “There were a lot of ups and downs by doing odd jobs to finally find what was my calling. From being a receptionist to working in a call center, I realized the only thing that made me happy to date is looking at clothes, and wearing and owning different kinds of clothes. And, that’s where I decided, I had to do something with a new apparel brand”, shared Saumya.
The hurdles weren’t any less when Saumya initiated the apparel exhibition from her bedroom turned into a studio room. Acquiring new customers and capital were the two main hurdles. “I couldn’t spend much on digital marketing, all I could do was to tell my friends to like our Facebook page and tell their five friends to like the page”
Saumya believes, that being old school is still not out of fashion, and important tools for the growth of her brand would continue to be the:
- Loyalty
- Repeat customers, and
- Providing comfort to her buyers and going beyond limits to achieve lifetime value.
To know more about the exceptional story of Ten on Ten, from selling 60 garments to clocking nine figures exceptionally. Stay tuned to “Game of Growth”, your weekly podcast you cannot miss.
About the Show
The “Game of Growth” podcast is powered by Truepush, the world’s no. 1 Free Push Notification Platform. Truepush is known for its excellent services in the customer engagement sphere with different tools in the market and for enabling brands to re-engage with their customers. The excellent growth spurt has honored Truepush with numerous awards from reputed platforms. The podcast aims at bringing forward the challenging scenarios of how companies grow from dust to glory with unique series that commits to the engaging stories of entrepreneurs & businesses that were never heard before.
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About the Host
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