Before we get into the part where we compare what’s better, let us first dive into the fundamentals and Key differences between PWA and AMP to establish a clear understanding of how they work, what are they used for, and what are they best at. Finally reaching out to the most important question, which one should you choose. To make this possible, this blog will help you learn just about everything you can about PWA & AMP to create an image in your mind that connects to your business ideas for relinquishing your business concepts and elevating the user experience. Due to the plummeting number of mobile users as shown by research, where it stands at 5.20 Billion as of August 2020. Businesses around the globe are glued to the idea of marketing their products and services among these potential users that are bound to be found using a smartphone. While PWA & AMP being essential parts of mobile marketing, making these a part of your marketing strategy can make your business go from bust to boom in no time.
Firstly, what is PWA?
PWA stands for Progressive Web Application. These are no different from the native apps you are used to downloading on your mobile. These apps are built on the web technologies that we are all familiar with, like HTML, CSS & JavaScript, but with user experience and functionality that rivals a native app. It is basically an optimized web page to provide an app-like user experience. PWA works when a platform or its services are accessed on the mobile web, but without installing the application itself. You can turn almost any website into a progressive web app. This means that you can build a PWA pretty quickly, in comparison to a native app that takes a while and more effort to develop. In addition to the user experience, you can offer all the features of the native apps, like push notifications, offline support, and so much more.
Some of the main features of PWA:
- Responsive and Progressive, regardless of your browser and device choice.
- It works even on poor connections and offline.
- Can be shared and bookmarked easily without the need for any native installations.
Secondly, what does AMP stand for?
AMP stands for Accelerated Mobile Pages. These are the lighter version of web pages that are designed to give mobile users a hassle-free and blazingly swift experience that is more inviting and much easier to read. AMP is a way to build web pages for static content, which are pages that don’t change based on user behavior, which allows the pages to load and pre-render in Google searches much faster than conventional methods like HTML. The functionality of the web pages, however, tends to be more on the constrictive side. As the main focus of this concept is to load pages faster it does not translate to the full-fledged website experience.
In this modern world, if anything isn’t instant, then it’s not fast enough, which was the prime reason for developing AMP.
Some main features of AMP:
- Shorter page loading times.
- Enhances mobile SEO and keyword rankings in mobile devices
- GIves website publishers full control over the visual and business design.
What are the Key differences between PWA and AMP?
While some prefer speed over functionality and features and some don’t. PWA & AMP are two different approaches in the same field. PWA focuses on refining the user experience in the most minimalistic way while not limiting the functionality and features of the application without having to download it onto your smartphone. AMP focuses on enriching the browser experience on all mobile devices by ensuring higher loading speeds but keeping the hook on functionality. These two concepts are so similar yet so different when it comes to real-world usability and application.
Key Differences
- While AMP reduces the page loading times, PWA allows its pages to stay updated, with the ability to surf around the features and experience a mobile-app-like-website, without any interruptions.
- While AMP gets content in front of users fast, PWA enables a richer user experience and different engagement channels with features like push notifications, add to home screen button, and many more.
- AMP is based on streamlined CSS and standard JavaScript components whereas, PWA is based on Service Worker, Web App Manifest, & App Shell design.
- AMP is more suitable for static content websites like blogs, articles, on the other hand, PWA leans more towards fully functional website users with several features and CTA’s like an eCommerce site.
- PWA’s are recommended for “https” sites that are secure connections between site and users while providing an app-like experience.
Choosing what’s best for you.
Like choosing every strategy or implementing a new model, it all depends on what you are looking for, and what you expect out of it. That remains the same in the case of PWA & AMP as well. While both PWA & AMP are focused on the mobile marketing platform, their approach is what sets them apart. While AMP focuses on speed, PWA on delivering fully functional applications without the need for native apps. It all comes to your preference and style and what you are looking to improve on.
If you wish to increase the web page loading times among the mobile users then AMP is the way to go. But if speed isn’t your thing and you are looking to give your customers a more reliable and inviting experience by giving them an app like interface in the form of a website to be more engaging, then PWA is definitely what you’re looking for. If you are unsure about which one to choose and adopt, well you can even set them up together to create a much wider and richer experience across the board.
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