Introduction
There are hardly any blogs that fully explain how to make money using web push notifications. The reasons could be less awareness about push notifications altogether, and fewer resources that help one achieve monetization using these web push alerts.
If you ask any brand using web push notifications, that why they use web push first-hand, you will most likely get responses revolving around
-To build user engagement
-For increasing the repeat traffic on the website.
-To retain our old customers through engaging updates.
So, straightforward- how do you make money using web push? And before that, what is web push notification? What are the pros and cons of using push ads, and what are the top push ad networks present today to monetize your web push? Let’s take a look at all these aspects one by one below.
What are web push notifications?
Web push notifications are a quick and apt way to send timely alerts and announcements straight to the user’s desktop system. Web push notifications do not appear on the browser window, instead, they appear on the right side of your desktop, even if you are not browsing. To know more about push notifications, read the blog here.
How does a web push look?
Take a look below at some of the examples of web push notifications that global brands send using Truepush.
The web push notifications comprise of Notification title, a short description, and an image along with the icon.
Push Notification Examples:
Once a user clicks on these notifications, they are redirected to the website. Therefore, generating repeat traffic through continuous online user engagement.
Now, you must be wondering, if the above examples are for web push alerts, then how do web push ads appear?
What are push notification ads?
Push notification ads are brief messages that are sponsored by advertisers and reach the user’s devices in the format of a push notification.
The anatomy of a push ad
A push advertisement comprises the following details:
Publisher domain
It includes the domain of the website that users have subscribed to.
Sponsored tag
The sponsor tag informs all the subscribers that the push notification is not the regular update from their subscribed website. Instead, it’s the ad from push networks for promotional activities.
Push ad content
The push ad includes the title, description, and eye-catchy banner image. You’ll read more about this later in the blog below.
Now, since you know the basics of web push ads, let us understand how it works.
How do you make money using web push?
Web push ads are not only used to deliver a specific website’s content updates or new offers. But, web pushes are now actively being used to push ads which creates a promising revenue source for advertisers and publishers.
The web push notifications are monetized using the push ads networks. Continue reading the blog to know what are the top ad networks you can try for push ads.
So, how do web push ads work?
- There is an advertiser who wants to send push notification ad campaigns. Advertisers could be any blogging website, e-commerce brand, job portal, media brand, etc. The push notification ads network is a platform that allows advertisers to send and monitor these push ads. The ad networks have their own subscriber base and also from their partner publishers’ brands.
- Once advertisers create a push ad campaign using the ad network, they need to select the specific audience based on certain interests and other crucial aspects like location, gender, operating system used, browsers, and many other categories. All these types of subscribers are provided by the ad network itself.
- An advertiser then selects the bidding plan which could start from as low as $0.001 per click and so on.
- Once the push ad campaign is set live, the ad networks (and publishers) are paid based on different pricing models such as CPC which is the cost per click, CPM which is the cost per thousand push ad impressions, and CPA which is the cost per action or acquisition.
What are the pros and cons of push notification ads?
Pros of using push notification ads
- Push ads format is a universal format. Advertisers can send any campaigns ranging from different products, services, sales, offers, events, important updates, and more. Therefore, it makes it easier for varied brands to quickly make an ad copy.
- The ad networks are a good source to provide bot-free traffic to advertisers. This ensures that the advertisers are not trapped in any fraud platforms. And receives human traffic.
- User consent is one of the most important pros of push notifications ads. All the subscribers in the ad networks who receive web push notifications ads are the ones who actively subscribe to receive them. Therefore, push ads are delivered to highly segmented audiences.
- Push ads, majorly, work on the CPC model. This means an advertiser is paying only for the clicks received on the push ad campaign. The average CPC rate varies from 0.04 to 0.1 CPC. Therefore, it is easy to evaluate the overall budget.
- As the push ad campaigns reach straight to the relevant audience that the brand selects, the conversions are usually higher.
- Push ads are a relatively newer concept in the market unlike Google Ads, Facebook Ads, and more. Therefore, the competition is not cutting-edge. The direct result is the cheaper mode of revenue generation using push ads.
Cons of using push notification ads
- The push ad copy needs to be highly optimized and most of the conversions depend on it. If the push ad copy is boring and sends the same content again and again, you are most likely to get poor results.
- The push ads are not supported on all browsers and operating systems. The majority of the market share goes to the Android market followed by the website platforms. Chrome is the most popular browser, along with Firefox and Safari. On the other hand, iOS doesn’t support push notifications, therefore excluding a higher percentage of its users.
As you now know what are web push ads, how they work, and the pros and cons of push ads, let’s take a look at the top ad networks that let you earn money from push notifications.
What are the best push-notification ad network
Smarty ads
SmartyAds is a platform for publishers and digital advertisers that provides competitive digital advertising software. Smarty ads make use of promising technologies like artificial intelligence, and machine learning and aim to provide this push ad platform form as a profitable channel for advertisers.
Some of the key features of SmartyAds are as follows.
- Ad format supported
The ad format that SmartyAds support are push ads (including in-page push), Video ads, Banner ads, Native ads, Rich Media, Pop-up ads, and more
- Method of payment
The advertisers pay for their push ads using the CPC which is the Cost per click and CPM which is the Cost per thousand impressions.
- Provides Traffic from different sources
The traffic sources by SmartAds comprise Mobile, desktop, In-app
- Major industries using the network
There are various industries that use SmartyAds and some of them include media houses, travel websites, sports and entertainment brands, business vertices, and more
- Targeting audience for advertisers
Advertisers look for varied audiences to target and SmartyAds provides the following options.
-GEO targeting
-IAB categories
-GPS targeting,
– Audience Targeting based on Age, Gender, Operating system, Browser, Devices, Language, etc.
Truepush
Truepush is a free push notification provider with advanced features and websites can push unlimited notifications for subscribers. In a short time span of 3 years, this service has gained over 30K+ trusted brands as clients. Now to help the publishers and advertisers, Truepush has started a push ads network service. With the experience of sending millions of notifications, it can optimize the timing and frequency of push ads and bring mutual benefits for websites and advertisers.
Some of the key features of Truepush are
- Supported Ad formats
Truepush notification provider supports push ads.
- Provides Traffic from a different source
The traffic sources by Truepush consist of mobile and desktop.
- Major industries using the network
This push notification service is used by industries like news websites, online businesses, job portals, gaming, educational websites, and more.
- Targeting audiences for advertisers
The targeting audience options present in Truepush are operating systems, country, browser, and more.
MEGAPU.SH
Megapu. sh is an ad network and a fully developed DSP that allows advertisers to send web push notifications to varied audiences. It has over 450 Mn+ owned subscribers and provides quality traffic from 100+ publisher networks. And the best thing? There is no commission charge from advertisers and the minimum bid starts from $ 0.001.
Some of the key features of Megapu.sh are as follows.
- Supported Ad formats
The ad formats that Megapu.sh supports are Push, SMS campaigns, Pop-ups, and more.
- Method of payment
The advertisers pay for their push ads using the CPC model.
- Provides Traffic from different sources
The traffic sources by Megapu.sh comprise Mobile, desktop, In-app
- Major industries using the network
Megapu.sh is a trusted network that is used by industries like Dating, Gambling, Casino, Crypto, Sweepstakes, and more.
- Targeting audience for advertisers
The major audience targeting options that Megapu.sh provides are as follows.
-Operating systems
-Country
-Browser
-ISP
HilltopAds
HilltopAds is a leading global ad network for websites, marketers, and digital marketing agencies. It provides a perfect combination of smart technologies and a custom approach to provide ads for advertisers. The HilltopAds works as a good AdSense alternative.
Some of the key features of HilltopAds are as follows.
- Supported Ad formats
The ad formats that HilltopAds supports are Push notifications ads, Video ads, Pop-up ads, Native ads, Display and banner ads, and Direct ad links.
- Method of payment
The advertisers pay for their push ads using the CPC (cost per click) model and the CPA model is paying per action or acquisition.
- Provides Traffic from different sources
The traffic sources by HilltopAds comprise Mobile and desktop.
- Major industries using the network
HilltopAds is used by various industries like entertainment, Gaming, Video streaming and hosting, Dating, and more.
- Targeting audience for advertisers
The major audience targeting options that HilltopAds provides are as follows.
-Operating systems
-Geo-targeting
-Browser
-Devices
-Keywords, and more
AdCash
This is yet another competitive online advertising platform for advertisers and publishers. AdCash provides access to 200 Million+ unique users and serves in more than 196+ countries.
Key features include:
- Supported Ad formats
The ad formats that AdCash supports are Push ads, Native ads, Banners ads, Interstitial ads, Pop-under, etc.
- Method of payment
The advertisers pay for their push ads using the CPC, CPM, and CPA models.
- Provides Traffic from different sources
AdCash provides traffic from the Mobile, desktop, In-app platforms.
- Major industries using the network
This push ads network is adopted by the Automotive industry, e-commerce industry, Entertainment industry, Clothing and fashion industry, Consumer, Dating, Financial industry, and more.
- Targeting audience for advertisers
Advertisers can target specific audiences based on their preferences. Some of them include.
-Based on User Activity
– GEO targeting OS
– Device & Connection types
– SP/Carrier
– Browser
-Language and other demographics
PropellerAds
PropellerAds is one of the most used ad networks that helps web publishers reach over a billion users with multiple ad formats. Propeller also promises to deliver about a million campaigns in less than a minute which gives it a competitive advantage over other ad networks.
The key features of PropellerAds are as follows
- Supported Ad formats
The ad formats that PropellerAds supports are Push advertisements, Native and interstitial ads, In-page ads, and Onclick ads.
- Method of payment
The PropellerAds network works on the CPC and CPM models.
- Provides Traffic from different sources
PropellerAds provides traffic from the Mobile and desktop.
- Major industries using the network
PropellerAds is adopted by a wide variety of industries education platforms, Entertainment platforms, Technology websites, Arts platforms, eCommerce platforms, and more.
- Targeting audience for advertisers
The platform provides user targeting based on many parameters which include:
-Based on the user’s activity
-Geo-targeting
-Mobile carrier
Language
-Browser
-Frequency capping, etc.
MGID
MGID is one of the most popular advertiser-publisher networks that has a reach in more than 250+ countries and delivers over 9 billion push notification ads on a monthly basis. The average CPC starts from $0.003 and supports more than 70+ languages.
- Supported Ad formats
The ad formats that MGID supports are Push advertisements, Widgets, and Smart feed
- Method of payment
The MGID network works on the CPC model.
- Provides Traffic from different sources
MGID provides traffic from the Mobile, desktop, and in-app.
- Major industries using the network
Some of the common industries that make use of MGID are Sweepstake, coupons and voucher platforms, Dating sites, the Finance industry, the Health & beauty industry, etc.
- Targeting audience for advertisers
The platform provides user targeting based on many parameters which include:
-Geo-targeting
-Languages
-Browser
-Operating system, and more.
Adsterra
Adsterra's advertising network provides over 2 Billion weekly traffic through push ads and has over 10,000+ partner networks. The minimum bid of the ads stands at $0.001 and the platforms commit to providing user-friendly ad campaigns.
- Supported Ad formats
The ad formats that Adsterra supports are Web Push ads format, , Native ads, Pop-unders, Direct Link, Banners ads, video ads, and Interstitials ads.
- Method of payment
The advertisers pay for their push ads using the CPC, CPM, and CPA models.
- Provides Traffic from different sources
Adsterra provides traffic from Mobile, desktop, and in-app.
- Major industries using the network
Some of the common industries that make use of Adsterra are Sweepstake, utility platforms, eCommerce platforms, dating, gambling sites, and Nutra platforms.
- Targeting audience for advertisers
The platform provides user targeting based on many parameters which include:
-Based on user activity
-Geo-targeting
-Re-targeting
-Languages
-Browser
-Connection type
-Operating system, and more.
Some of the Pro tips for converting push ads.
Consider target verticals
Some of the main targeting categories the ad networks provide range from entertainment to sports, dating, business, and more. Therefore, consider selecting the one that contains most of your target audience.
Working hours are crucial for push ads
Every business has working hours where the engagement reaches a peak. For example, sports or dating sites have maximum engagement during the evenings or on the weekends. Therefore, consider sending push ad campaigns when your target audience is maximumly engaged.
Pay attention to your audience’s geolocation.
If your push ad talks about location-specific information, for example, the weather conditions, then send the relevant weather updates based on geolocation.
Keep language parameters a priority
All your campaigns, regardless of what the promotion is about, should be optimized in multiple languages. This is not something new for advertisers, however, very few percentages make extensive use of language-based targeting. Therefore, to add more conversions, send campaigns in what the user understands the most- that is their native language.
Monitor the push ads
Sending a push ads campaign isn’t the only thing required to make money out of this channel. It requires continuous and timely monitoring of the ads. Once the campaign is set to live, track your campaign’s performance, the clicks received the conversion rate, and more. And, based on its performance, you can decide if the existing ad network is suitable for your brand or not.
Conclusion
If you want to make money from push notifications, the push notification ad is the key!
Understanding the push ad market is critical as the competition is not rough and is simple to implement. Web Push notifications are new to the affiliate marketing industry. However, a promising mode of advertising.
To have highly converting push ads, find the ad network with a genuine subscriber base, lower CPC, and analytics to monitor.
Once all the prerequisites are established such as ad network, bidding price, and target audience, then work on optimizing your ad copy with catchy content and the right tone that grabs the user’s attention and reaps conversion.
