Introduction
There are different ways to get your message to the people. Various mediums are being used worldwide to communicate with people. But best of them is writing, writing is considered one of the finest mediums to convey your thoughts to your target audience. You can write anything that you want the world to read and to know about. Simple articles or simple blog posts are not that tricky but SEO friendly articles need many skills.
Article or blog writing is a great way you can express your feelings or you can explain the concept of anything you like. People after reading can conveniently get the essence of that article.
You can make people adapt to something you want them to, use this writing power to make positive changes. To get more visitors and to influence as many people as you can your written piece should be SEO-optimized.
SEO-friendly writing is important to make your article or site rank higher on search engines. No doubt, SEO optimization requires time and much effort, but this will pay off when your site will be in the top positions on search pages.
Google and other search engines will rank your site/article higher. This will attract more quality web traffic. Readability and visibility will improve if your writing will be SEO friendly and will rank higher. This article will cover your query about how SEO base writing can boost the ranking of your blog and lists the 10 best tips to write the best SEO-friendly article for your blog.
What is SEO?
SEO is the abbreviation of the word Search engine optimization. SEO is a digital marketing strategy that works on focusing the presence of your website on Google search engines and helps your website rank at the top in the search engine.
If a writer gets familiar with the working of SEO trends, gradually it will help him to rank his content or website on the first page of the Google search engine.
How does SEO work?
When you develop an understanding of how SEO works, you can use different SEO tools and tactics to increase the ranking of your webpage on search engines. categorically you can put SEO tactics into two columns:
- On-page SEO
- off-page SEO
On-page SEO
A Component that focuses on optimizing the elements on your web page in a way of increases its page speed and increases the keyword density, against the factors working outside your webpage like backlinks.
It refers to any optimization that you control and can include in your website. it makes your website more valuable and more useful for users which results in an increase in traffic. Thus, it improves the ranking in searches of Google and other search engines. it mainly increases the traffic on your website.
Off-page SEO
It is generally known as off-site SEO. it describes such optimizing techniques that can help to improve your ranking among search engine result pages known as SERP. As from its name, these techniques will happen outside of your webpage. it will involve techniques like sharing on social media, giving attractive links to other websites, and mentioning across the web about your websites.
Off-page SEO is when your website gets mentioned elsewhere on the web and on-page SEO is optimizing your website. Google uses your on-page SEO to measure your web page relevancy and use off-page SEO to measure the credibility of your web page.
Both On-page and Off-page SEO help to make your webpage more valuable and useful for the users and search engines.
Tips to write SEO-friendly articles for your blog
Visualize the content outline
You cannot just sit and write without having a plot in your mind. To put your thoughts into words effectively need a frame. Whatever the topic you have selected outline what you want to tell your readers.
Choose the purpose of your article, is it to make people aware of something, or for their entertainment or else you need them to do something. After that imagine the whole scenario in which you will mould your article.
Search for keywords
Keywords play a very important role in SEO-friendly articles. What is the purpose of using keywords? They help your article or site rank higher and dominate on SERPs. There are some points you need to consider while choosing keywords:
- How much they have been searched in a specific time.
- Try to understand the goal of the searcher behind that keyword.
- The resources that have already been shown up in search results, look into them to write a unique and competitive article.
- Choose keywords that are long because most ordinary people while searching for some certain topic write longer keyword phrases.
- To find the best keywords for your writing you can utilize Google Keyword Planner, AnswerThePublic, and LSI keyword generator, etc. Try the links mentioned below,
- You can generate alternatives for your keywords using Quora.
- What will help you choose the exact keywords that people write in the search bar? Google autocomplete will do this job for you. As soon as you write anything Google automatically completes that keyword phrase. This will tell you what people mostly search for.
- Keep an eye on the big competitors whose keywords make it possible for them to bring in huge quality web traffic.
- People trust and use Wikipedia and it ranks high in search engine result pages. Try to look for topic-specific pages on it to see what people mostly search for.
Don’t forget to place your keywords in URLs, Meta descriptions, titles, image names, etc.
Organize the content
Starting to write without making a structure of content will lead to unattractive and bland writing. Division of the content into three main parts which are an introduction, main body, and conclusion is very important. Write a brief paragraph based on the whole article in the introduction that can tell people what they will be getting to read in that particular piece of writing. Provide them good information in the main body that can fulfil their search needs. The conclusion makes it clear to readers what is the extract of a certain article. By dividing your writing or article into these parts, it will be easy for you to work on them separately and effectively.
Titles should be attractive
Catchy titles have a huge impact on your SEO-friendly writing as they can attract more visitors. Descriptive and attractive titles will help your readers know what they are going to get from your particular article and whether should they give it a read. Titles are something that people consider as a yardstick for whether should they go through a certain written piece or not. To rank higher keep in mind some of the tips:
- Your title character limit should be 60 because that’s what Google shows up in search results.
- Your title should start with your target keyword.
- Accurately describe the post’s content.
Also, use heading tags to make your content easy to grasp and to increase its readability.
You can add the main heading that can be your title also, then add sub-headings to it.
Use short paragraphs
Using small paragraphs is a pro tip to keep in mind. Each paragraph should be based on one theme. Each paragraph should be arranged rationally and should be clear in its concept. Don’t add more than 5 lines in a paragraph if you want them to be comprehensive.
Highlight or underline your text, change the font size and style and add bullet points to make your article more user-friendly.
Check the Plagiarism of your article
Checking the originality of your content is one of the most important factors of an SEO-friendly article.
Whether intentionally or accidentally, plagiarism is unethical and causes multiple legal consequences.
If your article contains any plagiarized content, it will affect the ranking position of your blog in SERPs.
Therefore, it is important to check plagiarism of your content before publishing it on the website or blog.
To deal with this, you can use multiple online plagiarism-checking tools available on the internet.
The plagiarism checker focuses on providing subscription description text reports by comparing the given content with online resources and databases.
The best thing about these tools is that they are free to use and don’t require any signup process to check for plagiarism.
Meta description optimization
What is a Meta description? It’s a summary or piece of your content that shows up on the search result. It is very important for SEO purposes. This will help you bring in good and huge descriptions be informative for readers and will convince them to click on your site. The optimized length of the Meta description is 150-160 characters. You can utilize a Meta description generator online; they will make your task easy.
Try to use your target keywords in the Meta description. It will increase the possibility that Google will show your original Meta description in search results.
Image optimization
People are attracted to the visuals and images available on your site. Images make content more interesting. Optimizing images will help you convey your message effectively to readers. You should give proper Alt text, add a target keyword in the image name, and put proper captions, and descriptive titles.
Website visitors will not be able to see Alt text. Alt text helps search engines to understand the subject matter of the image. If anytime image doesn’t load you can note the Alt text instead.
Example of Alt text: <img src=”pupdanceparty.gif” alt=”Puppies dancing”>
Optimal length of content
As a writer, you should consider that when writing a blog on a particular topic, you are competing with thousands of other posts that have already been published on the same topic as yours.
As a writer, your concern and aim will be to write better blog posts so that when the time comes to get promoted correctly, your blog post will attract the attention of search engines so that your blog can outrank the existing posts. Generally, when Google starts evaluating the ranking of the page, Google doesn’t take into account the number of words but it evaluates from the number of links pointing to that page.
Google considers 1000 to 2000 words as an optimal length for writing an article. But if you are writing a typical blog post then 600 words are considered optimal. Less than 600 words are counted as thin content.
Why does Google like long content? Because they are more informative and comprehensive and are more liked by the people. As it gets more likes automatically it will get mentions on social media. Long content has more chances to rank higher in search results.
Try to use social media buttons on your page
If you want your article or publication to spread around the internet you need to add social media buttons on your page. People will see and click them to share your content with others.
These social media buttons play a great role in getting your readers and audience to share your content on their platforms or their social media profiles without leaving and logging out from your website. but how does it help to increase the ranking? well at the end of every blog post, there are social share buttons.
They sometimes also appear at the top. These button helps to increase awareness about your content while giving readers an easy way to share the content. the improved user experience will give a boon to your website. when adding these buttons, just keep it simple and don’t add every social media platform button. Instead, just put those platform buttons which is relevant to your content. you can place these buttons at the top, along the side, or at the bottom of your page.
Conclusion
Nowadays content is king and well-written content leads to more likes, shares, comments, and returning visitors to your webpage. SEO-based written articles will have a higher chance of getting a higher rank among search engines as compared to normally written articles. Following the above-mentioned tips, will help you to write the best SEO-friendly article for your blog post and also help your blog page to get a higher rank on the search engine ranking page (SERP).
