The push notifications convey complete information to users with short messages. But whereas the emails only show up in the subject line in the panel. Push notifications also reduce the user journey steps to explore a website, make conversions or read a blog.
For example, if an eCommerce website pushes emails and notifications about the limited sale. The users can reach the website with one click on the push notification. In the case of emails, the customer has to open the mail application click on the website or app link.
For more details on push notifications vs. emails, check our detailed article.
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