Salesforce Lightning is a platform that enables businesses to design and build custom applications. It is a relatively new platform when compared to its predecessor – Salesforce Classic, but Salesforce Lightning has already gained a lot of popularity due to the many benefits it offers businesses.
Some key benefits of Salesforce Lightning include increased productivity for sales teams, improved analytics, information security, third-party integrations, and automation.
If you are considering Salesforce Lightning for your business, this article is for you. In it, we will explore the platform's many benefits and how it can help you take your business to the next level.
What is Salesforce Lightning?
The next-generation framework used to construct applications for the Salesforce CRM, known as Lightning, is called Salesforce. Businesses that lack technical expertise nonetheless want to be online.
Salesforce Lightning can be seen of as a tool for designing applications without having to have a solid understanding of development. Although the Salesforce classic was previously utilized for this, the new version fixed all the problems and improved the user experience. After reviewing the fundamental definition, let's examine Salesforce Lightning's features.
What are Salesforce Lighting Features?
Salesforce Lightning is a next-generation platform that enables businesses to design and build custom applications. It is built on the existing Salesforce platform and adds several new features and benefits.
Some of the key features of Salesforce Lightning include the following,
Lightning App Builder -
The Lightning App Builder is a point-and-click tool that lets you create custom Lightning apps without code. You can quickly build mobile-friendly pages with drag-and-drop components, add your data with just a few clicks, and customize your apps to match your company's branding.
Lightning Process Builder -
Lightning Process Builder is one of these tools, and it allows businesses to automate processes and workflows. Process Builder is a point-and-click solution that doesn't require any code, making it easy for all users. With Process Builder, businesses can automate simple or complex processes, such as creating and updating records, sending notifications and approvals, and more.
Lightning Connect -
One of the great features of Salesforce Lightning is Lightning Connect. This feature allows you to connect to any data source easily, whether on-premises or in the cloud, and bring that data into your Salesforce org; This makes it easy to keep your data up-to-date and access it from anywhere.
Lightning Components -
Lightning Components is a framework for building user interfaces. It includes standard components that can be used to build applications.
Lightning Data -
Lightning data is a feature of Salesforce Lightning that allows organizations to manage their data more efficiently and effectively.
The Benefits of Salesforce Lightning
Salesforce Lightning offers several benefits that can help businesses increase productivity and improve their bottom line. Some of the key benefits of Salesforce Lightning include the following:
A Streamlined and Modern Interface -
Salesforce Lightning provides a streamlined and modern interface that helps users be more productive. The interface is designed to be easier and more intuitive, making it simpler to find the information and tools users need. Lightning also includes features that are designed to improve usability's, such as inline editing, drag-and-drop functionality, and better record pagination. In addition, Lightning is mobile-friendly so users can access it from anywhere.
Increased Efficiency and Productivity -
Salesforce Lightning allows users to create customized applications that can be tailored to their specific needs. Additionally, Lightning provides a wide range of features and functions that can be used to automate tasks and processes; This can help save users time and increase their overall productivity.
Additionally, Lightning offers a variety of integration options that can help organizations connect to other applications and systems and reduce manual efforts to a great degree.
Enhanced Analytics and Reporting -
By using Lightning, businesses can take advantage of advanced features such as Salesforce Einstein, which provides users with predictive insights based on their data. In addition, Lightning also makes it easier for businesses to create custom reports and dashboards. These features can help companies better understand their sales data and make more informed decisions about their sales strategies.
A Platform Better Suited for Mobile Devices -
Salesforce Lightning is easier to use on a smartphone or tablet, and users can access Salesforce functions even when they are not connected to the internet. One of the benefits of this is that salespeople can continue to work even when they are out of the office or on the go increasing their productivity and the bottom line for the organization.
Improving the user experience
By providing a more cutting-edge and user-friendly Lightning framework interface than the Classic, Salesforce has improved the user experience. Even so, it can be challenging to see the changes with the unaided eye. But overall, the process is quick and easy. The fluid, adaptable interface is made with increased productivity in mind. Improved text styles, fonts, images, and icons are also available.
Enhanced Efficiency
Salesforce Lightning gives consumers the ability to build specialized apps that can cater to particular requirements. It also offers numerous features and functions, including enhanced navigation, drag-and-drop, and configurable dashboards. This can help users get more done while also saving time.
Mobile-First Approach Salesforce
Lightning is easier to use on a smartphone or tablet; users can access the features of Salesforce even when they are not connected to the internet. The advantage of salesforce lightning is that it enables team members to work from home or while on the go, boosting their output and the organization's bottom line.
Enhanced Analytics and Reporting
Businesses can benefit from sophisticated reporting and analytics tools by using Salesforce Lightning. Additionally, it has capabilities like Salesforce Einstein, which offers users predictive analysis of their data. Additionally, by producing dynamic reports, conducting data analysis, and presenting data through charts and graphs, lightning facilitates company operations and promotes improved decision-making.
Workflow and Automation
This version enables businesses to automate repetitive operations, optimize workflows, and boost overall productivity through the use of technologies like Lightning Process Builder. It is a point-and-click tool that works without any code, making usage simple for everyone and assisting people without any prior expertise.
Better Interaction
Salesforce Lightning has capabilities similar to Salesforce Chatter, which enables cross-departmental and team collaboration and offers a social network-like interface for communication, project collaboration, record-keeping, and file sharing.
Customization and Personalization
Salesforce Lightning gives companies the freedom to tailor the platform to meet their particular requirements. With this, users may design page layouts, custom objects, and fields that provide them a personalized experience and support particular business processes.
Capabilities for Integration
Businesses can consolidate their data and streamline operations because to Salesforce Lightning's ability to effortlessly interact with a variety of third-party applications, systems, and services. Salesforce is aware that as society and the world around us change, so do the demands placed on modern enterprises. The integration boosts productivity and provides a uniform view of consumer data.
Flexibility and Scalability
Scalable platform Salesforce Lightning supports the expansion of enterprises of all sizes. Additionally, it offers customization, workflow, and automation flexibility, enabling firms to adjust to requirements and altering needs.
A better management of customer relationships
Salesforce Lightning provides businesses with a complete solution to manage and cultivate customer connections because it is built on the principles of CRM (customer relationship management). Additionally, it assists the company in managing opportunities, enhancing client happiness, and providing a more individualized experience.
Why Upgrade to Lightning from Salesforce Classic?
Salesforce Lightning is a better choice when comparing Salesforce Classic with Lightning since it provides cutting-edge business tools and a contemporary user interface to fuel your business. You may obtain fresh Salesforce updates as soon as they become live by using the lightning experience. According to the adoption study, users gave multiple justifications for moving over.
Increase in Productivity of 41%
23% quicker closing time
44% more conversions, overall
21% rise in winning percentages
40 percent more cooperation
In addition to being stunning, the lightning experience provides the best user performance. Want to improve your company by converting to Salesforce Lightning without having to change your current workflow? Hire Salesforce consulting company for addressing the fast-moving process from classic to lighting so that you can boost your productivity with ease.
Conclusion
The ability to build apps quickly and easily with the Lightning Component Framework - Salesforce Lightning provides several benefits for developers who want to build apps quickly and easily. The Lightning Component Framework allows developers to create custom components that can be used in Lightning apps; This makes it much easier to develop apps that are tailored to specific needs. In addition, Lightning apps can be deployed quickly and easily, making them ideal for use when time is of the essence
